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Ink · cream · pastel data

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Mode A · multi-firm

Topic heat compare

Intensity is occurrence-based firm signal — not teaching truth. Switch between the heat matrix and the firm spider. Hatched cells mark weak topics; every cell keeps intensity and sample count visible.

Warren

Warren

Compare mode lines the same topics up across your target firms. Shared heat is where one drill covers several interviews; firm-unique heat is where a single firm over-indexes and deserves its own session. Add or remove firms and the views realign.

Target company set

Select at least one target firm to render topic heat.